Chasing Tales Campaign
Identity Design
Tools:
Branding, Logo Design, Illustrator, Figma, Photoshop
Problem Statement:
A full identity system for a campaign of my creation.
Overview:
This particular campaign focuses on misunderstood strays who are available for adoption. This identity is complete with a logo, applications, advertisements, signage, and an engagement activity.
Community Event
The Black Dog Event is an adoption event focused on the goal of getting more dogs with black fur adopted. Black dogs are the most overlooked of all dogs. Due to a few misconceptions and less defined features black dogs are considered less desirable in many people’s eyes. Here at Chasing Tales we hope to encourage the love we have for these dogs with an adoption event held especially for them. This event inspires the love for black with an all black and pink line of products, goodies and more. Bring your own furry friends and consider getting them a new buddy this coming weekend.
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