Torani Label Redesign
Package Design
Tools:
Branding, Package Graphics, Illustrator, Procreate
Overview:
Choose an existing brand with a label of your choice to redesign. Attempt to elevate the brand while still considering the values and energy of the company. Make sure to have the design still be recognizable to consumers. Consumers have an emotional connection to these brands and they can feel betrayed or disappointed if the brand changes too much.
Design Guidelines
Final Design
Design Rationale
